I had a great time with Joyce Young, a wedding dress designer and all her lovely colleagues visiting their cute little cottage shop By Storm in Bearsden, Glasgow.
The whole afternoon and late evening, I felt as if i was dropped into a pandora’s box, there are pretty dresses everywhere, french laces studded with little beads, watercolour peonies in pastel shades printed on the softest silk, colours so appealing in all shades of white, blushes, purples and cream. exquisite embroidered paisley patterns, pearl embellished cuffs, naughty tartan spirit in peacock colour of purple, midnight blue and teal woven into a luxurious fabric…..
Joyce Young was professionally trained as an embroidery and textile designer at Glasgow School of Art in the early 70′s, but discovered her passion about fashion as early as 6 years old when she would attempt to make new outfits for her dolls or sketch away with a pencil dreaming about her next dress. So using the title of Lady Gaga’s Born This Way, she is born to design dresses.
Joyce gained vast experience in the fashion industry since graduating from art school and By Storm was launched to bring her unique vision to the high end bridal industry. Her dresses are in classic timeless shapes and cuts with delicate embroidery details handmade in Scotland using the best textiles they are able to source. Her approach of designing a dress is personal and professional. She likes to work closely with her clients, listening to their ideas, and so each and every design is unique to the client ensuring they look as elegant and comfortable on the most exciting day of their life. The first shop opened in 1994 in Bearsden, Glasgow (the one I visited ), She has another shop in London chiltern street. They have also been asked by a prestigious chinese bridal dress supplier to explore the up and coming asian market. Joyce Young By storm has been voted the best Scottish wedding supplier in 2011. From the art school arty kid to a successful high end designer running a successful fashion business, she is such an inspirational woman especially for the like of me studying design and all the other young designers.
I will show you all the rails of toils, dresses ready to be collected, and the other exciting thing that happen in the factory and Joyce’s design studio in the next post. This is how the magic happens!
Joyce have a very warm personality and an easy going manner, we talked and talked and talked on subjects according to her design and herself, I felt as if we knew each other for ages whereas we never met before, probably because I am also a student studying at the Glasgow School of Art specialising in embroidery and we are all crazy about arty, design, dresses…. What surprised me is that she has a huge interest in chinese culture and food, she knows the best authentic chinese restaurant in Glasgow and has a beautiful chinese fan in her shop. As a chinese national myself I felt hugely flattered especially by such an inspirational designer.
Lovely Joyce, she was so excited to show me her watercolour printed silk fabric that had just arrived. She was wearing a Tang style chinese coat made of jacquard with crisp white shirt and vintage silver necklace.
By storm because its the storm by the sea. The name was first inspired from Joyce’s cruise wear collection where romantic swimwear was met by smockings in lovely pastel shades. Yeah, watch out! there is a storm coming… pretty wedding dresses, lace gloves, bejewelled crown, blusher silk court shoes, tartan dresses, bows, lace, beads, whites and blushers…
I love this lovable black and white cottage, it is so chic! Now let me take you in.
Joyce as a scottish girl herself, has a great love for the traditional scottish tartan, She is determined to help the fun scots girls make a real statement on their wedding day. There is a wide selection of tartan dresses you can choose from either you decide to be subtle with just a touch of tartan or totally outrageous in head to toe tartan. This dress has a large train attached to the back of the dress made from tartan designed by Joyce Young herself and this rich and luxtrurios tartan is called tartan spirit. So this means Joyce Young by storm can start her new clan. She might like it.
This dress designed for the mother of the bride with interwoven stripes of tartan, The name of this fabric is Scottish chinese tartan. I guess Scottish because of tartan, chinese because of the red inspired by the colour of chinese lantern.
This tartan number was designed for a lucky girl while she walked down the aisle at the Sweden Ice Hotel. The furry hood will not only keep you toasty warm but also make an ultra cool bride having elements of street style. The tartan is made of velvet with a crushing soft texture, simply unique!
Ladies, isn’t this the ultimate dress to wear to the Scottish Fashion Awards 2012 coming in june? It has a mysterious black swan feel with the black net base and all the lace ruffles in the front, there are meters upon meters of tartan ribbon embroiderd into a cute floral pattern, finishing with the glittery black beads studded every 1 centimetre. This dress is hand finished in Scotland and looks a million times more fierce in real life.
There are two floors in the boutique, the first floor is a tartan themed wedding room as I showed you above and the lovely dress for mums and brides as shown below, the ground floor is focused on all the bridal dresses where the neat little room is filled with all the beautiful creations. The place is very warm luxurious and welcoming xxx
This sophisticated woman is the lovely Florence, she has worked with Joyce Young at By Storm for 6 years as a wedding dress advisor. She is a very chic women dressed all in black, titanium blond hair neatly done pulled back in a twist and wearing a big welcoming smile. She told me that it is very exciting to work here as you get to meet interesting people everyday, and rewarding when you are so involved with the clients personally, helping them to pick the right dress on their big day. She will advise you based on the type of wedding, whether it is on a sun kissed beach or in a historical church, the theme of the wedding, vintage inspired full of pink roses to a true traditional scottish one. The body shape, complexion and personality of the person is also taken heavily into consideration. She really knows what she is talking about and I am so grateful that she was so patient to explain everything to me, sort out the dresses for me to take pictures and to tell me a lot about Joyce as a friend. She said Joyce is a very nice lady, kind, easy going and very considerate.
Look at this head piece she showed me here, there is a vintage comb attached to the back as the clip. Always pay attention to the details.
This dress was designed for a bride who was with a child, I can imagine when the soft silk covered with dusty pink beads draped and hugged her body, she would look like a Greek goddess.
This is the ready to wear Tiffany number.
My fav wedding dress from the vintage inspired couture collection, her name is Tiffany, as Breakfast at Tiffany
The pocket detail totally won my heart, this reminds me of the 50′s Horrockses cotton dress and gives that little bit of a laid back feel. (Or just incase you want somewhere to store your phone.)
Some pretty beading details from the couture collection.
Joyce Young chooses the best textiles available and this lace was sourced from France. A huge amount of time is devoted to sourcing the best fabric as the base for design, The colour is most important to Joyce, sometimes they would need to dye the fabric by hand to achieve the exact shade.
I love the crystal bottom detail at the back of this dress, Florence said girls love buttons, they are romantic.
I can see a wee chinese Cheongsam inspired neckline and collar style here, buttons are lovable, embroidery outstanding.
This dress is pretty as a picture.
Let’s finish with these goodies
I am not the most skill full photographer, so my ability to capture the true nature of the items may be lacking but i can honestly say everything was just so beautiful! Summer is knocking at the door and if you are the lucky bride looking for your dream dress, the best idea you could have is to just go and visit this lovely place and meet the professional Florence and Joyce who will make all your wedding day dreams come true.